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E-Commerce2023

Headless Commerce for a DTC Brand

Client

Cartly

Industry

E-Commerce

Year

2023

Result

67% increase in conversion rate, 2.4s faster page loads

// THE CHALLENGE

What they were facing.

Their Shopify theme was bloated with apps, loading in 7+ seconds on mobile. Cart abandonment was at 78%. They needed to look premium without sacrificing performance.

// THE SOLUTION

How we helped.

Built a headless Next.js storefront with Shopify as backend. Implemented predictive prefetching, image optimization pipeline, and one-click checkout.

// THE OUTCOME

The results.

Mobile Core Web Vitals all green. Cart abandonment dropped to 52%. AOV increased 23% through improved upsell UX.

Tech Stack

Next.jsShopify Storefront APIAlgoliaVercelSanity CMS

Project Tags

Next.jsShopifyAlgoliaVercel

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// WHAT WE BUILT

Project deliverables.

Headless Commerce for a DTC Brand